The Creative Pro Mixer Pre-Spring Event

Join Black Creatives for The Creative Pro Mixer, this March 8th, 2011 for an evening of networking with industry colleagues in fashion, marketing, advertising, public relations, digital media, and technology.

Each month, this industry event collects together professionals in technology, media and advertising including account management, planners, strategist, and HR. 

To RSVP go to the Eventbrite link.

For information on sponsorship, presentation opportunities, and other activities of Black Creatives, please contact Reginald Christian.

The Creative Pro Mixer by Black Creatives™

On Tuesday, November 9th, 2010 (6PM to 10PM) Black Creatives will host the first Creative Pro Mixer of the season at Fashion 40 Lounge, located at 202 W 40th St (btw 7th & 8th Ave), New York, NY. Several Creative Professionals, marketers, entrepreneurs and students will attend what is expected to kick-off 12 consecutive events held every 2nd Tuesday of the month.

The goal of the event is to bring creative professionals in fashion, marketing, advertising, public relations, digital media, and technology into an environment where they can network, exchange ideas with colleagues and develop relationships with entrepreneurs and business leaders who are seeking their services via full-time employment and contract opportunities.

To learn more about the Creative Pro Mixer event, sponsorship, presentation opportunities, or other activities of Black Creatives, please contact Reginald Christian.

To RSVP for the 11.09.10 event:
If you have a meetup.com profile, click here.
If you have a facebook profile, click here. 

Cyrus Mehri, NAACP Scrutinize The Big Game

NEW YORK, NEW YORK  --  On Wednesday, May 5, an expert in sports ethics and diversity, a leading civil rights attorney, and the NAACP will release startling information about who produced the advertisements that were aired during the 2010 Super Bowl.  Of the 52 professionally produced ads by advertising agencies and aired during the Super Bowl this year,  all of the creative directors (100%) were white, 6% of which were women. Not one of the creative directors was Black or Latino.

A qualitative review of the ads found few people of color in lead roles while women were often portrayed in an unfavorable light. The study was done by Dr. Richard Lapchick and a team of graduate students at the request of the Madison Avenue Project, an initiative of Mehri & Skalet, PLLC, and the NAACP. In 2009, the Madison Avenue Project uncovered a decades-long pattern of racial discrimination in New York’s City’s major advertising agencies.

Press Conference to Announce Bias in Ads Aired During the 2010 Super Bowl

When: Wednesday, May 5, 11:00 a.m.
Where: NYC, NAACP New York office, 1095 Avenue of the Americas, Suite 24D
Who:

1. Dr. Richard Lapchick, the Director of the Institute for Diversity and Ethics in Sport and of the DeVos Sport Business Management Graduate Program at the University of Central Florida
2. Cyrus Mehri, Partner at Mehri & Skalet, leading civil rights attorney, and co-founder of the Madison Avenue Project
3. Retired State Court Judge Laura Blackburne, General Counsel, NAACP
4. Benjamin Todd Jealous President and CEO, NAACP

The Conclusion for Flash?

If you have an IPhone, IPad or other Apple mobile device, you're well aware of the "flash drawback". This apparently has not prevented Apple mobile devices from scoring big in the marketplace. Why is that? Steve Jobs addresses that question in a letter about Adobe's Flash and its inability to meet the needs of the future of mobile interactive media. The answer: HTML5. Steve Jobs conclusion is noted below:

Flash was created during the PC era – for PCs and mice. Flash is a successful business for Adobe, and we can understand why they want to push it beyond PCs. But the mobile era is about low power devices, touch interfaces and open web standards – all areas where Flash falls short.

The avalanche of media outlets offering their content for Apple’s mobile devices demonstrates that Flash is no longer necessary to watch video or consume any kind of web content. And the 200,000 apps on Apple’s App Store proves that Flash isn’t necessary for tens of thousands of developers to create graphically rich applications, including games.

New open standards created in the mobile era, such as HTML5, will win on mobile devices (and PCs too). Perhaps Adobe should focus more on creating great HTML5 tools for the future, and less on criticizing Apple for leaving the past behind.

To read more go to Hot News on Apple.com

AAF & Starcom Mediavest Group Want You!

If you are a minority or women-owned media company, Starcom MediaVest Group and the American Advertising Federation invite you to submit an application for The SMG Diversity Exchange. The Exchange is a day of dialogue and discovery for those serious about the future of media and the role their organization could play. Applications are available on the AAF website. http://www.facebook.com/l/87fc5;www.aaf.org/default.asp?id=1040